Negative Trustpilot Review Removal
Fake reviews, competitor attacks and false allegations can be challenged. We build evidence-backed cases, submit removal requests and follow up with Trustpilot. Independent partner law firms handle legal escalation.
Trustpilot rating · acme-store
4.4 ▲ 0.8
Live case feed
- M. RossiRemoved
Never ordered, but terrible company!
- user_4471Legal notice
They are criminals stealing money
TRUSTED BY 7,500+ BUSINESSES ACROSS EUROPE & NORTH AMERICA:
120,000+
Reviews challenged
68%
Avg. success rate
14 days
Median resolution
0
Genuine reviews targeted
The problem
One fake review can undo years of good work
Competitors, disgruntled ex-employees and people who were never your customers can post damaging reviews in seconds. Unstructured reports rarely get attention — so false claims stay public and keep costing you customers.
93%
of consumers say online reviews influence their purchase decisions.
5–9%
of revenue can be lost with every one-star drop in average rating.
1 in 7
negative reviews we audit breaches platform guidelines.
Process
We don't just flag reviews. We build the case against them.
Connect
Share your Trustpilot profile. No passwords or integrations needed to start.
Audit
Analysts classify every negative review: genuine, guideline breach, or potentially defamatory.
Challenge
Breaches are reported with structured evidence. Defamation goes to a partner law firm.
Report
Track every case in your dashboard, with outcomes and next steps documented.
Formal legal notices
Why we go straight to Copenhagen
Trustpilot is a Danish company. A formal notice addressed to its headquarters, in its home language and under its home jurisdiction, is handled very differently from an in-app report.
Your business
Shares the disputed reviews and order records.
Partner law firm
Drafts formal notice in Danish & English.
Trustpilot HQ
Copenhagen, Denmark — receives official correspondence.
Trustpilot rules, explained
Six types of reviews that break the rules
Fake experiences, conflicts of interest and prohibited content give you grounds to fight back. We identify the breach and document the challenge. Our team prepares evidence-backed removal requests, follows up through official channels and challenges moderation decisions when additional evidence supports your case.
Not a real customer
The reviewer has no order, booking or contact history with your business. Trustpilot requires a genuine experience.
Daniel K.
GB · 1 review
Avoid at all costs
Never actually ordered from them but my mate said they're a total nightmare to deal with. Not worth the risk honestly, go elsewhere.
Warning signs
- Name matches no order or booking
- Vague, no product or date details
- Brand-new profile
Evidence we use: Order exports, CRM search, booking logs
Competitor review
Posted by a rival business, its staff, or someone paid to act for them — a clear conflict of interest.
Sarah M.
US · 3 reviews
Much better options out there
Shipping was slow and the quality felt cheap. Switched to BrightNest Home and honestly it's night and day — better prices, faster delivery. Do yourself a favour.
Warning signs
- Recommends a named competitor
- Same wording as rival's marketing
- Reviewer linked to a rival firm
Evidence we use: LinkedIn links, IP/timing patterns, matching text
Defamatory claim
False statements of fact presented as truth, which can damage your reputation and may break the law.
Mark T.
IE · 2 reviews
SCAM COMPANY
These people are running a fraud operation. They take your money and never send anything. The owner has been reported to police multiple times. Stay away!!
Warning signs
- Accuses you of crime or fraud
- States facts with no basis
- Claims that are provably untrue
Evidence we use: Licences, records, legal assessment by a partner firm
Abuse or personal data
Threats, hate speech, or naming and shaming individual staff members — prohibited by Trustpilot's guidelines.
Jordan P.
CA · 5 reviews
Rude support
Maria Jensen at customer support is a complete idiot and shouldn't be allowed near a phone. Called her on 555-0142 and she hung up on me. Pathetic.
Warning signs
- Insults aimed at a person
- Full names or phone numbers
- Threatening language
Evidence we use: Screenshot of the review, staff confirmation
Duplicate reviews
The same person posting several times about one experience, or using multiple accounts to pile on.
A. Wilson
AU · 1 review
Terrible experience
Terrible experience from start to finish. Ordered twice and both times late. Do not trust this company with your money. Terrible.
Warning signs
- Near-identical text
- Posted within hours
- Same writing quirks
Evidence we use: Side-by-side comparison, timestamps
Incentivised review
Reviews written in exchange for money, discounts or rewards — whether positive or negative — are not allowed.
Chris B.
DE · 4 reviews
Meh
Got a £20 voucher from another shop for posting this, so here goes. Product was okay-ish I guess but nothing special. Wouldn't buy again.
Warning signs
- Mentions a voucher or payment
- Offered by a third party
- Coordinated wave of reviews
Evidence we use: The review text itself, offer screenshots
We challenge guideline and legal violations — not genuine feedback. Trustpilot makes the final removal decision.
Customers
Trusted by teams who care about reputation
What businesses say after working with us — including what didn't go perfectly.
Laura Mitchell
CEO · Zula Casino · UK
Finally got rid of the fake one-stars
We'd had a wave of 1-star reviews in one weekend — none of the names matched a single client. I sent the links on a Monday, got the audit back by Wednesday with the order checks done. Within three weeks 11 of the 14 were removed. The other three were genuine, and they told us so straight away.
Daniel Køhler
Founder · E8 Markets · Denmark
Worth it for the legal notice alone
A competitor's employee kept posting that we were 'running a fraud'. Reporting through Trustpilot's form went nowhere. Their partner law firm drafted a proper notice in Danish and English, and the reviews were taken down about two weeks later. Clear updates at every step.
Priya Shah
Founder · Rocket Loans · United States
Honest about what they won't touch
I expected a sales pitch. Instead they went through 300 reviews and said only 60 broke the rules — the rest were fair complaints we should answer. Docking one star only because the first upload of our booking export failed and needed a second try.
Free preliminary audit
Find the reviews worth challenging.
Send us the review or your Trustpilot profile. A specialist identifies guideline breaches, pinpoints the evidence needed and outlines the strongest route to challenge them — free, with no obligation.
- Answer within 48 hours
- No account access or payment needed
- Honest assessment — we only challenge reviews that break the rules
Pricing
Simple pricing, no surprises
Remove a single review, protect your profile every month, or escalate formally through a partner law firm.
Single review
$25
per removal
For a one-off fake or abusive review that needs to go.
Best for: occasional problem reviews
- Guideline breach assessment
- Evidence-backed report via official channels
- Status updates until resolved
- No subscription, pay as you go
Subscription protection
MOST POPULAR$49
for 1 month
$49/month · Cancel anytime
Unlimited requests and ongoing protection for your profile. The same benefits, whichever term you choose.
- Unlimited removal requests
- Daily monitoring of new reviews
- Priority handling
- Reply drafting for genuine feedback
- Monthly reputation report
Formal legal notice
from$199
per notice
Official correspondence to Trustpilot's headquarters in Denmark.
Best for: defamatory or false factual claims
- Prepared by a licensed partner law firm
- Written in Danish and English
- Sent to Trustpilot HQ, Copenhagen
- Requests investigation or removal
- Full evidence file included
Free audit first
Know which reviews qualify before you pay.
No long contracts
Monthly plan can be cancelled anytime.
Transparent pricing
No setup fees or hidden charges.
Not sure which fits? Get a free audit or compare all features.
FAQ
Common questions
Is this legal?
Yes. We only use Trustpilot's official reporting channels and, for defamation, formal legal procedures run by licensed partner law firms.
Can you remove any negative review?
No, and nobody honest can. We only challenge reviews that breach platform guidelines or the law. Genuine feedback stays.
How long does it take?
Most guideline challenges are resolved within 7–21 days. Legal cases depend on the platform's and author's response.
What does the monthly plan include?
Unlimited removal requests, daily monitoring of new reviews, priority handling and help drafting replies — for $49 per month.
Why are legal notices sent to Denmark?
Trustpilot is headquartered in Copenhagen. Notices in Danish and English, addressed to its HQ, carry formal weight.
Do you need access to my Trustpilot account?
Not for the audit. For filing reports we work with your team through Trustpilot's business tools.
More questions? Talk to us
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All data stored in Europe
Licensed partners
Vetted, independent law firms
Take action against unfair reviews.
Send us your Trustpilot profile. Get a clear breakdown of the reviews worth challenging and the evidence needed to take action — free, within 48 hours.
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